Gifts Today magazine

Clay Craft announces plans for growth

One of India’s largest manufacturers and retailers of bone china and ceramic tableware announces its growth target to mark 35% growth year on year

One of India’s largest manufacturers and retailers of bone china and ceramic tableware today announced its growth target to mark 35% growth year on year. In addition, the company announced the launch of 400 new ranges of products in the Fine Bone China, Premium Plastic and Thermoware segment.

Clay Craft has emerged as India’s leading player generating over Rs.200 Cr. revenue per annum in household, institutional, retail and hospitality segments. The company’s core competency lies in its strong marketing strategy and extensive network across India. With nearly 12,000 retail counters and over 150 channel partners, company enjoys partnership with retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18, Reliance Retail, Hypercity and many more.

Revealing the growth of the company, Mr. Rajesh Agarwal, MD, Clay Craft (I) Pvt. Ltd. shared, “We are currently running at an optimum capacity and enjoy being in the segment of one of the largest players in the Bone China industry. We recently announced the acquisition of marketing and branding rights of one of India’s largest fine bone china brand, Jaipur Ceramics Pvt Ltd. We intend to increase the production capacity 15-20% vis-avis 2013-14; with JCPL products now added to our kitty of manufacturing.”

Clay Craft Group has been extremely aggressive and focused in its growth strategy. With more than 7 tie-ups with e-tail partners such as,,, etc, there is no stopping for this company as it aims to reach out to its maximum customer base through these social partners. The company has also partnered with the top most retail brands to maximize their customer base.

Adding to his comment Mr. Rajesh Agarwal said,“We are growing steadily at 35% p.a and intend to maintain same in the next 5 years. We have more than 150 channel partners and with the acquisition of JCPL, we are planning to increase our presence in over 36 countries across the Globe. With this globally acknowledged brand, we are planning to open more outlets in India and abroad.”

Clay Craft Group recently launched ‘The Chai Collection’ as a part of its new introduction this year. The range included products ranging from niche premium tea-coffee serveware to the daily household segment consisting of Coffee Mugs.

Mr. Agarwal further added, “We at Clay Craft Group launch two seasonal collections which are spread across one year. With the growing requirements of new and stylish trends from our existing customers and intending to service our potential customers, we have introduced the one of a kind trendy retail collection this year. By unveiling this collection, we promise to deliver unique masterpieces that will enhance and define a new trend in the tableware segment.”

In the year 2009 Crown Craft was formed to provide premium plastic product variants to customers. The company offers products under the segments of dinnerware, thermoware, bathware, storage items, pet bottles and accessories.

About Clay Craft Group:
An ISO (9001:2008) certified company; Clay Craft (I) Pvt. Ltd. is India’s leading manufacturer and retailer of fine bone china and ceramic tableware in its segment. Established in 1994, the company has been growing as India’s leading player with over Rs. 200 crore turnover in household, hospitality and plastic ware segments. Company has grown five times in the past five years with a core competency in its customized collection series, customer service, strong marketing strategies and extensive network across India. Company’s key strength lies in backward integration of ancillary jobs like – decal printing, machinery making, maintenance, repairing, mould-making, refractory’s, packaging solutions etc. which are performed by the Group itself.

With nearly 12,000 retail counters, over 150 channel partners and 7 Company owned stores, Clay Craft Group has an existence in more than 22 countries across the globe. With a strong marketing and strategic management, the group has recently acquired the marketing and branding rights of one of India’s largest Fine Bone China manufacturing brand Jaipur Ceramics Pvt Ltd (JCPL). The JCPL brand products are manufactured by Clay Craft India Pvt Ltd and marketed parallel to the company’s products. The company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, OEM Businesses with,, etc.

Clay Craft’s state-of-art production facility situated at Jaipur, Rajasthan, which runs at an optimum capacity with 800 employees and manufactures 110,000 pieces per day. The production facility is well equipped with fully automatic imported Roller Kiln from world renowned Jumper Kiln group providing consistent and speedy delivery and handles large volumes of Bone China crockery in a variety of shapes and combinations. The company also has a team of well qualified in-house designers, a laboratory for constant testing of raw materials, Design Studio and a Research and Development center. In order to maintain quality, Clay Craft Group imports its Raw materials from various countries abroad.

In the year 2009, looking towards the growing market of plastic merchandise, company ventured into the manufacturing and retailing of plastic tableware, kitchenware and bath-ware. A new company, Crown Craft was formed, which has a production capacity of 80,000 pieces per day.

Company is headed by the co-founders Mr. Padam Agarwal and Mr. Rajesh Agarwal. Mr. Padam Agarwal handles Marketing & Finances, while Mr. Rajesh Agarwal heads the Administration & Technical aspects of the company.

The group gives back to the society by organizing, yearly Blood Donation Camps, Tree Plantation Camps, Eye Operation Camps, Medical Camps for group employees, free trainings provided to school and college students such as NID & NIFT as per their learning modules. Clay Craft has been awarded by FEPA Expo awards 2007, in both the Gold and Silver categories. In the same year, it was also awarded the 12th Madan Gopal Bhagat award. It also won the Screen Printing India award in 2004. Company is renowned for its superior quality products and the technological advancement of its production facility.

The company’s esteemed corporate clients include – Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro etc. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.

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