Gifts Today magazine

Crate and Barrel launches new ecommerce marketplace

The home retailer partners with RevCascade to offer extended aisle of highly-curated exclusive products from around the world

Home furnishings retailer Crate and Barrel today announced the launch of its new Crate and Barrel Exclusive Marketplace, a highly-curated marketplace offering consumers a broader selection of products based on Crate and Barrel's merchandising expertise.

Available via the company's ecommerce site, www.crateandbarrel.com, the marketplace now offers customers an extended aisle of unique products.

As an innovative retailer, Crate and Barrel is addressing the consumer’s need for a vast, yet curated selection of merchandise, which we believe will further strengthen their position in the marketplace.

By focusing on unique products selected by its merchants, the company is providing its customers with much greater selection and added convenience when shopping for home decor. Benefits of the new marketplace include:

• Carefully curated products from new brands
• New products from existing brands
• Additional product categories that complement Crate and Barrel's existing products
• Exclusive products only available on the Crate and Barrel Exclusive Marketplace
• One-of-a-kind, high-end products from designers around the world

"Our goal is to enhance the moments that matter for our customers," says Doug Diemoz, CEO of Crate and Barrel. "By expanding our assortment, we will significantly increase the choices available to our consumers and offer them an extended aisle of beautiful, curated products from the best designers and manufacturers from around the world. All of the new products complement our existing product lines and uphold our commitment to quality, style, and customer service."

In creating, launching and maintaining the Crate and Barrel Exclusive Marketplace, Crate and Barrel has partnered with RevCascade, a marketplace automation platform that offers numerous advantages to retailers and the brands they carry. Retailers use the platform to launch, operate and scale their own marketplaces, increase revenue, and enhance consumer loyalty. RevCascade will work with Crate and Barrel to create a seamless integration between the company and its vendors.

"We are thrilled to partner with such a renowned leader in the home space, and help Crate and Barrel broaden their e-commerce product offerings,” says Josh Wexler, Co-Founder and CEO of RevCascade. 

“As an innovative retailer, Crate and Barrel is addressing the consumer’s need for a vast, yet curated selection of merchandise, which we believe will further strengthen their position in the marketplace."

About Crate and Barrel
Crate and Barrel is an industry-leading home furnishings specialty retailer, known for its exclusive designs, excellent value and superb customer service. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and contemporary home décor to American consumers. Founded in 1962, the brand's essence has translated perfectly to the omni channel era more than 50 years after opening its first store. The Crate and Barrel family of brands, which includes CB2 and The Land of Nod, is owned by Otto Group, a global retail and services group based in Hamburg, Germany. For more information, visit www.crateandbarrel.com

About RevCascade
RevCascade is powering a massive new e-commerce revenue stream for both brands and retailers via its marketplace automation platform. The Company has developed a simple, yet powerful and scalable platform that enables brands to easily plug in to hundreds of e-commerce sites through one integration, while also enabling retailers to launch, operate, and scale their own marketplaces. By automating what was previously a manual and inefficient process, RevCascade’s technology platform is helping both brands and retailers leverage the massive and growing $700 billion global market opportunity that exists via online marketplaces today.



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