Gifts Today magazine

Cristal d’Arques Paris re-brands

Following the re-branding of Arc and the revival of the Arcopal brand, Cristel d’Arques Paris has been given a new logo and will launch a number of new collections in 2017

Since 2015, when it was recapitalised, the Arc group, one of the world's leading tableware manufacturers, has undergone a major transformation. Following the change to the group's name and logo (Arc International has become Arc) and the revival of the entry level quality Arcopal brand in the first half of 2016, it is now Cristal d'Arques Paris' and Luminarc's turn to reaffirm its positioning.

Cristal d'Arques Paris remains true to the values it has espoused since it was first established in 1968: to embody French elegance and make beautiful craftsmanship accessible to everyone.

Therefore, at the end of 2016, the brand has changed its logo. The black background, the three letters CDA graphically intertwined and the sans serif font make the new logo decidedly more modern.

In terms of product development, Cristal d'Arques Paris will build on its expertise and its knowledge of consumer expectations internationally to unveil new collections in the first half of 2017.

The brand has already announced that it will continue to cultivate its relaxed chic spirit by drawing inspiration, on the one hand, from the geometrical rigour of the Art Deco style which also has a passion for rounded corners, cut-off corners and sides, and on the other hand the art of Parisian living by using the codes of architecture, jewellery and Parisian haute-couture.

Stylised shapes, precious colours, symmetrical patterns and perfect proportions. It is a new chapter for Cristal d'Arques Paris.

About Arc
Founded in 1825 in Arques in northern France, the Arc group manufactures and sells glass products and tableware through its Arcopal, Luminarc, Cristal d'Arques Paris, Arcoroc and Chef&Sommelier brands. It exports more than 80 per cent of the products manufactured at its historic site. Arc has a worldwide presence through its different production sites and distribution subsidiaries.

www.arc-intl.com



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