Gifts Today magazine

Creative Tops announces Roald Dahl licence

Extending its licensing portfolio, tabletop company Creative Tops has signed a major licence with the Roald Dahl Literary Estate with homeware products set to launch AW17

Creative Tops have signed a major licence with the Roald Dahl Literary Estate, and can reveal that homeware products are currently in the design process.

A vibrant new Roald Dahl collection that is aimed at children and adults alike, products feature storybook illustrations from The BFG, Charlie and the Chocolate Factory and Matilda, paired with Dahl’s spirited quotes from these beloved books. Popping with colour, the designs create a vivid and distinctive collection that perfectly captures the imagination and wit that makes these stories a national treasure as well as globally adored. The collection is set to launch for Autumn/Winter 2017.

On their new licence, Creative Tops’ buying manager, Emma Jordan, says, "Roald Dahl is such a celebrated and treasured British icon that is loved across generations: children, parents and grandparents alike. We are thrilled to have Roald Dahl added to our family of brands, giving our team fantastic scope to be creative. The franchise had an amazing year in 2016 with many more exciting projects to come and it is a pleasure to be a part of it."

Last year the Roald Dahl Literary Estate celebrated 100 years since Roald Dahl’s birth and saw book sales rise by 86% as well as a 113 per cent increase in merchandise sales. The world’s number one storyteller, one of Roald Dahl’s books is sold globally every five seconds. His stories are embraced in popular culture today as strongly as ever, seen in the recent launch of The BFG film directed by Steven Spielberg, six Roald Dahl words being added to the Oxford Dictionary and Roald Dahl Day trending #1 worldwide on Twitter on Roald Dahl Day- which always falls on the day of his birth, September 13th.

Stephanie Griggs, licensing and design manager at the Roald Dahl Literary Estate says: “We’re delighted to have Creative Tops on board, I have no doubt that their excellent design skill set will take Roald Dahl’s stories and characters into a new and exciting direction of product development. We’re really looking forward to seeing where it takes us.”

About Creative Tops
Creative Tops is a leading tableware and homeware company, specialising in the creation of trend-driven products for the home. As well as producing a unique collection of branded products, the company also offers a bespoke service where it has worked with some of the biggest UK retailers. Established in 1996 and based in Northamptonshire, the company was acquired by Lifetime Brands Inc. in 2011. 

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