Gifts Today magazine

Debenhams homeware extends to hospitality

Designers at Debenhams take over London’s leading luxury apartment hotel in an exciting move for the British high street retailer

Debenhams’ love of creating beautiful spaces within the home has now extended to the hospitality arena, with their designer takeover of luxury London five star apartment hotel Cheval Three Quays.

In an exciting move for the British high street retailer, on 2 March 2016, Debenhams launch its designer open plan apartment in a year-long partnership.

The takeover kicks-off with much-loved Designer at Debenhams; Ben de Lisi in March, followed by Matthew Williamson in June. Both designers will exclusively dress the apartment in their own inimitable style and showcase their current designer homeware collections for Debenhams.

The open plan room boasts dramatic floor to ceiling windows with unrivalled views across the River Thames, Tower Bridge, The Shard and City Hall. Every detail of the room, curated by the designers, has been carefully considered to effortlessly mix luxury with their own personal style.

Bringing a brand new travel experience to the public, Ben de Lisi’s apartment showcases his SS16 collection for Debenhams. Offering adventure and exploration, the room is brought to life with a lively combination of hand drawn graphics, soft geometrics, quirky objects and multi coloured stripes.

“I am thrilled to be part of such an innovative collaboration with Designers at Debenhams. It’s such a fantastic opportunity for loyal customers to experience my new collection in the luxury environment of Cheval Three Quays, and for guests to live the designer lifestyle” - Designer at Debenhams, Ben de Lisi

What’s more, each guest will receive a luxury food hamper on arrival and gift on departure, plus exclusive treats to be redeemed in the Debenhams Oxford Street Store. These include a range of luxury beauty treatments and exclusive offers, Personal Shopping appointments and restaurant vouchers.

Changing four times per year, the further designers will be revealed on Debenhams’ social media channels in advance of launch.

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