Gifts Today magazine

Debenhams wins store award

Debenhams Stevenage store wins best new store at the UK Retail Week Awards 2018

Debenhams Roaring Meg Stevenage store was crowned Best New Store last month at the 23rd annual Retail Week Awards 2018.

The Retail Week Awards are a symbol of excellence in the retail sector, providing a platform for industry-wide recognition and a celebration of outstanding work. The awards showcase a diverse breadth of achievement, from senior boardroom leaders to new digital stars, fresh entrepreneurs and local store managers for their achievements over the past 12 months.

The 80,000 square foot store, which opened in August 2017, was the first in the company’s store estate to showcase the retailer’s new Redesigned Strategy. The strategy aims to make shopping confidence boosting, sociable and fun and this is something which can be seen throughout the store. From how the space is planned to the fixtures used, the store design is exclusive to Stevenage so much so that there isn’t a single fitting there that can be found in any other Debenhams.

Employing more than 80 local people from the surrounding area, the store features a fantastic new beauty hall featuring 8 cosmetic houses including Kat Von D, Urban Decay and Benefit, curated Designers at Debenhams ranges including J by Jasper Conran and Savannah Miller, an extensive home wares department and a variety of dining options including Nandos, Patisserie Valerie, Costa and Creams.

Gail Chandler, Debenhams Stevenage store manager, said: “We are thrilled to win the ‘Best New Store award. Since opening the team and I have thoroughly enjoyed welcoming the local community to their new style Debenhams store.”

About Debenhams
Debenhams is a leading international, department store destination with a proud British heritage which trades out of around 250 stores across 25 countries and is available online in more than 60 countries.  Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams has been investing in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.  Current designers include Richard Quinn, Abigail Ahern, Jeff Banks, Jasper Conran, Sadie Frost and Jemima French, Patrick Grant, Henry Holland, Julien Macdonald, Savannah Miller, Jenny Packham, Aliza Reger, John Rocha, Justin Thornton and Thea Bregazzi and Matthew Williamson.
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