Gifts Today magazine

Degrenne unveils new branding

French tableware brand Degrenne has revealed its new brand identity and gives its Modulo Color collection a new lease of life

A leading specialist in French tableware, Degrenne, founded in 1948, reveals its new brand identity - a new logo which reinstates the upper case lettering and restores the status and elegance of the brand; a reworked, more modern pictogram that pays tribute to the polishing brush used to transform steel from tanks salvaged after the battle of Normandy into Gris Degrenne mirror-polished steel.

By renewing its bases, Degrenne seeks to legitimately assert itself on the French tableware market.

To embody this new vision, Degrenne has also affirmed its values - expertise, elegance, daring, conviviality and sharing - and revealed a new brand signature: ‘Degrenne, l’Art du Moment’.

To ensure more consistency, the ranges will come alive in three distinct collections: Quotidien Design for bringing inspiration to everyday life, Artisanal Nature to provide warmth and authenticity to any occasion and Tradition Gourmet to enhance the most precious moments.

Throughout the seasons, Degrenne brings to life its iconic Modulo Color collection. For the autumn season, the brand has created two new shades: powder pink and pearl grey.

These soft and radiant colours are added to the white and subtle pastel shades of the existing range: celadon green and cloud blue. These combinations of fresh and elegant shades combine perfectly with Degrenne household linen.

The brand does not neglect tea lovers either: the soft and rounded shapes of the Salam Thé collection are also available in powder pink and pearl grey.

For those moments when it is essential to take your time, Degrenne proposes an end-of-year collection that stylishly and boldly cultivates the art of living.

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