Gifts Today magazine

Eva Solo joins the Forma family

Forma House officially announced as the exclusive UK and Ireland distributors of Eva Solo

Established in Copenhagen at the beginning of the 20th Century, Eva Solo has evolved into one of the finest producers of truly stunning table and kitchenware across Europe.

For Eva Solo great design is key – a combination of aesthetics, functionality and choice of materials make Eva Solo products stand out on the table as well as proving a joy to use and own.

Characterised by a distinctive simplicity and with many products often referred to as design classics, the extensive range of tools and utensils is divided into the cooking, serving, living, bath and outdoor, all produced to the highest standards and quality.

Simon Maghnagi, Forma House business development manager, says of the signing: “The entire team here at Forma is thrilled to be representing such an Iconic name respected globally across the housewares industry and we now look forward to sharing the new Eva Solo winter fall collection with visitors at the upcoming Top Drawer trade show in London’.

Eva Solo also offers a desirable product edit when it comes to luxury gifting solutions and as more and more brides and grooms-to-be look to add investment pieces to their wedding gift lists, for example, demand from retailers for high value ticket items such as The Eva Solo Grills continues to rise in popularity.

Of the brand in general Simon comments:”Giftware is such a key sector here in the UK and this is one area Eva Solo really delivers on. Picking up a useful gift - especially for men - that is stylish and practical can be a challenging affair. Opting for a 'novelty' item often feels like the only option. Well, not any more thanks to a brand that we believe offers stand-out quality and oozes with originality”.

Susanne Marie Holm, Eva Solo export manager, also comments on the new partnership: “Forma House has been established in the UK housewares industry for nearly 50 years and we are really excited to be working with such a respected partner. We also look forward to building on our current brand presence within the UK market and reaching more consumers to share the World of Eva Solo through Forma’s incredible network of retailers.”

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