Gifts Today magazine

Fiesta preps for new products

Fiesta Dinnerware announces the retiring of two colours and several products in order to make way for colour and product additions, which it will unveil at Chicago

The Homer Laughlin China CompanyTM, maker of Fiesta® Dinnerware, is prepping for an exciting wave of colour and product additions, which will officially be announced during the International Home & Housewares Show in March 2015. To make way for the new additions, several items will be discontinued in 2015.

A longstanding tradition, Homer Laughlin typically has 15 colours in the product line-up. The brand prides itself on staying on trend and often setting the trends in home décor each year. However, in order to introduce new colors, some colours must retire.

The following colours will be retired, or officially labeled with “inactive availability” beginning March 31, 2015:
• Black #0101
• Peacock #0327

Orders will be taken up until December 31, 2014, for delivery by March 1, 2015. Inventories may be limited as the colors sell down.

“Black and Peacock were prominent features in the Fiesta color family for a long period of time,” says Rich Brinkman, VP of Sales and Marketing for Homer Laughlin. “Every year, as we forecast color trends, which are ever-changing, it is a difficult choice to select the color or colors that will be discontinued. When we plan the colors for the future, though, what gets us really excited is the reaction of consumers.”

In addition to colour changes, the Fiesta Dinnerware brand will move the following items out of production, effective January 1, 2015:
• 0448 Handled Carafe 60oz
• 0463 Bread & Butter (Replaced by 1461 Appetiser Plate)
• 0492 Individual Creamer 7oz
• 0498 Individual Covered Sugar 8 3/4oz
• 0800 Ceramic Handle Pie/Cake Server
• 0864 Utility Tray/Napkin Holder
• 0992 Ceramic Handle Slotted Server
• 0993 Ceramic Handle Cake Knife
• 0988 Ceramic Handle Serving Spoon
• 1420 Ceramic Handle Gravy Ladle

“As we move these items to the discontinued list, we’re making room for some innovative new items to add to the Fiesta collection,” says Brinkman. “We design our new products and discontinue items based on demand from our customers and the marketplace. We study how they dine and entertain at home and create a collection to meet those needs.”

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 78th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM

The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 143-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit: hlcdinnerware.com.




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