Seven months in the making, we are thrilled to introduce formahouse.co.uk. Designed as a platform to help support & promote our customers, formahouse.co.uk is the new interactive online destination for retailers to place orders and manage their Forma account.
This new facility also offers a live link-up to our product management system, allowing buyers to see exactly what is available for dispatch at the point of ordering. Traders can also access order history to place repeat orders at the touch of a button, or even add to a previous listing. Users can also post requests for credit, alongside a feature to download invoices.
Simon Maghnagi, Business Development Manager Commented: "We decided to make a major investment in our online presence, primarily to make it easier for people to buy from us - my Dad’s golden rule for selling! Research told us that retailers particularly appreciate systems that save time and issue instant stock level information. This became a key priority for us during the development process."
A Brands Page bringing together the entirety of our business portfolio, also allows us to showcase our diverse product mix, alongside a rich and diverse mix of content for visitors to enjoy – not just a place to order. We see our buyers as a consumer that needs to be impressed and like anyone entering a retail environment, we want to inspire. Our blog feature Focus on Designers*, celebrates great design and emerging trends in the homewares industry. Hanna Werning - designer of the hugely successful Fantasy Collection for Sagaform – launches this strand for us with an interview on the philosophy behind her work. Visitors can also enjoy a spot of retail inspiration via our look book - initially focusing on Autumnal edits – leading up to the festive season, plus we will be posting a mix of our very best press coverage in print and online, featuring all the latest gadget innovations that have got people talking.
The store locator function on the website is a great way for retailers to connect directly with consumers on the hunt for certain product lines. This system is set to link with a stores publicly listed customer services email – Simon added:
Quite often a consumer can get a little frustrated when trying to find a relevant stockist in their area that holds a particular item they are looking for. This system opens up the conversation between consumer and retailer. We hope to bring more and more of these innovations to the industry as we continue to evolve the site.
Registering on the formahouse.co.uk site is easy! Retailers will be asked to setup a unique password. The account will then be activated to update trading details. www.formahouse.co.uk