Gifts Today magazine

Gien focus on customisation

A new appointment and a focus on customisation is the latest news from French brand Faïencerie de Gien

Guivi Berekachvili has joined Faïencerie de Gien as deputy managing director, in charge of French and International sales, marketing and strategy. Guivi joined Faïencerie after having successfully launched the Iittala brand in France and spent five years with the Fiskars group.

Before this, he spent more than thirty years managing various companies in the tableware sector, both in France and overseas.

In the Faïencerie tradition, it is possible to create your own customised sets. The operation comprises four stages: Stage 1 - shape: 25.5 cm flat plate, 23 cm soup plate, 23.2 dessert pate or 16.3 cm canapé plate.

Stage 1 = shape: 25.5cm flat plate, 23cm soup plate, 23.2 dessert plate, or 16.3cm canapé plate
Stage 2 - the monochrome colour: Blue or Red Stage 3
Stage 3 – the border: Rouen fleuri - The diamond and floral border imitates embroidery styles - Rouen médaillon - The border presents leafy foliage interspersed with flowers in a box or
without border - Understated, elegant and pure, highlights the sensuality of the earthenware.
Stage 4 - On the basis of a drawing, letter, pattern or coat of arms, Faïencerie de Gien creates the plate’s central décor.

Wedding or other invitations or customised gifts, La Festive is used to customise an event or perpetuate a memory. There are a multitude of occasions (weddings, anniversaries, family reunions, conventions, launches, etc.) to offer or be offered this unique, customised gift.

Faïencerie de Gien guides and advises you through all the creative stages of La Festive to make it a unique object: La Festive is a canapé plate (16.3cm). Just choose the pattern, colour and customize it with first names, a date, or other wording.

About the Faïencerie de Gien
Founded in 1821 between Orléans and Nevers, on the banks of the royal river and close to the Loire Valley chateaux, the Faïencerie de Gien is a company whose creativity was often celebrated at world exhibitions. The Faïencerie de Gien has always upheld the decorative arts as part of the French "art de vivre". The company generates around 40 per cent of its revenue internationally.



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