Gifts Today magazine

Grunwerg opens new London showroom

Michel Roux Jnr and Emily Roux open the brand-new Grunwerg showroom in London during Exclusively Housewares

Grunwerg had a lot to celebrate last month as the company opened its brand-new London showroom.

Based at the Business Design Centre in London, the showroom was officially opened during Exclusively Housewares, which took place June 14-15 and featured bubbles, canapés and a special appearance from chef Michel Roux Jnr and Emily Roux.

Starting with a sparkling champagne reception on Tuesday June 13, customers flooded into the showroom to see the remarkable six metro wall full of Global Knives, and the rest of the showroom, which was completed by a variety of Grunwerg’s high quality stainless steel products.

The celebrations continued the following morning with a special visit from Michel Roux Jnr and Emily Roux who officially cut the red ribbon of the doors to what will be an exciting new venture for the Grunwerg business.

Emily Roux says: ‘‘As a family, we are big fans of Global knives, and think it is fantastic that there is now a showroom in London to show off the whole range! My dad, Michel and I were delighted to be a part of the showroom opening and we wish Grunwerg a lot of success with it in the future."

David Grunwerg, director of Grunwerg says: "For so long we have had a successful showroom at our head office in Sheffield and now we can efficiently use the London showroom for our customers based down south. It is great that we can show customers/prospects in London our entire range of our Global Knives, and also show off our other ranges of tea and coffee ware, as well as our famous cutlery series. We look forward to growing business in other areas of the UK and hope our customers find the showroom useful."

The showroom is based in the Business Design Centre, London Suite 127 and is open by appointment only. 

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