Gifts Today magazine

John Lewis unveils the UK's smartest home experience

With 18 times more people searching for smart home products on www.johnlewis.com, the retailer has set up the largest fixed retail offering dedicated to smart home technology in the UK


John Lewis has set its sights on the future by opening the UK's largest smart home technology experience at its flagship Oxford Street store.

The 1,000 sq-ft space, which opened its doors to customers on April 7, boasts futuristic gadgets for every part of the home.

From an oven that enables you to put dinner on before you leave the office, to a smart fridge which does your internet shopping for you, a wide range of the latest cutting edge technology will be on display in an interactive, real-life home setting.

The move comes in response to an 81 per cent increase in sales of smart home products in the past year at John Lewis.

Despite the futuristic nature of the products, when it comes to buying, seeing is believing and customers still need top quality customer service in stores. It is important for customers to touch and demo the technology with Partners in store before buying.

“We are seeking to demystify the latest smartest technology for our customers,” says Johnathan Marsh, buying director for Electricals and Home Technology, John Lewis.

In-store experiences are now key as we've seen customer demand for physical experiences before committing to purchase increase. To help customers understand which smart technology is for them, our Partners have received extensive training to provide added value. Given our home and technology credentials, John Lewis is perfectly placed to support and lead the customer on the smart home journey.”

Futuristic technology today
Four interactive zones: 'Kitchen', 'Entertainment', 'Sleep' and 'Home monitoring' will demonstrate how customers can save time, effort and enhance their busy lifestyles by controlling their homethrough the touch of an app on their smart device. Demos from specially trained Partners will showcase how smart technology instinctively responds to human behaviour.

Innovations which mirror human behaviour
The highly anticipated Samsung Family Hub Smart Fridge with built-in touch screen which brightens up automatically as you approach, allows you to internet shop from your fridge. A set of cameras inside the door mean you can view the contents of your fridge from your phone when out and about so you know when to buy milk.

It isn't just kitchen appliances that can be programmed to undertake tasks. Also on show for the first time is the new S+ by ResMed, the world's first non-contact sleep tracking system that helps analyse and improve quality of sleep. The ResMed S+ records light, noise and temperature conditions in bedrooms, and syncs to smart devices to provide personalised feedback on how to improve sleep.

All products featured in the space will be available to purchase in-store and online at johnlewis.com and the smart home experience will be rolled out to other shops across the UK starting with the new John Lewis Leeds store, scheduled to open in Autumn 2016.

www.johnlewis.com




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