Gifts Today magazine

La Rochere launches US website

French glassworks La Rochere delivers website for the American market

La Rochère glassworks is continuing its development in the United States.

After opening its subsidiary in Bronxville in New York State in June 2014, the French brand has now launched a brand new website dedicated to the American market at www.larochere‐na.com.

By creating an account on this site, American retailers can order from La Rochère collections directly online. The website will be a showcase for private customers to discover the brand's collections and they can also find their nearest store selling La Rochère products.

One of the star La Rochère collections is also a bestseller in America, the Abeille or bee collection made from pressed glass which reuses the symbol Napoleon I used on leather goods.

The bee pattern was not originally included in the coats of arms of the New Empire. It appeared over the years on Napoleon's own initiative and could be found on royal court trains, leather goods, furnishing fabrics, rugs and flags.

A travel bag in blue leather decorated with the bee pattern that belonged to the Emperor served as a source of inspiration for this collection.

About La Rochère

La Rochère glassworks were founded in 1475 and have been managed by the family since 1858. Today, the company's business is shared between the construction market (manufacturing bricks, tiles and glass paving) and tableware. It designs products for the general public as well as professionals in the catering and hotel industries. La Rochère draws its creative inspiration from its archives and also works with contemporary designers. It builds on the expertise of its master glass‐makers and on the mechanical manufacturing techniques it developed in the 1970s. For its tableware business, the firm generates around 60% of its revenue overseas.

For more information:
La Rochère Rue de la Verrerie 70210 Passavant La Rochère France +33 (0)3 84 78 61 00 nicolas.bigot@larochere.net www.larochere.com www.larochere‐na.com




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