Lewis Wark launches luxury brand masterclass
UK luxury brand distributors Lewis Wark launch alternative trade show for retailers, interior designers and hospitality operators
UK luxury brand distributors Lewis Wark have launched Masterclass, an alternative trade show aimed at retailers, interior designers, architects, hotels and restaurants.
The 20-year-old London-based company, which is the UK agents and distributors for brands such as Anna New York, Daum Crystal, Haviland Limoges, Lalique, Mackenzie Childs, Missoni, Moser, Robbe & Berking and Richard Ginori, wanted to create “an event that would showcase the unique craftsmanship of some of our fabulous brands”, says co-founder Martyn Lewis.
“We feel it’s difficult sometimes to grasp the passion and history behind the brands that make up the luxury gift and decorative accessory industry.”
Turning the idea of a trade show on its head, Masterclass is a one-day event that’s been designed to reinvigorate the theatrical element of the industry, an intimate evening showcasing the unique craftsmanship of the some of the world’s leading luxury brands.
The first Masterclass will be held next Monday, March 14 March, and will feature eight of Lewis Wark’s major brands, including Richard Ginori, Robbe & Berking, Lalique and Daum, who will set up mini production lines in the building delivering insight into the techniques and letting retailers and interior designers have a go at the process.
“Visitors can engrave a crystal glass, hammer a sterling silver spoon handle and taste a beautifully chilled Taittinger champagne out of a choie of 20 different champagne flutes,” says Martyn.
Masterclass London will consist of a full daytime session, catered from early morning breakfast to afternoon tea.
“This is the prime opportunity to spend time with the brands learning from the designers and craftsmen – bring your entire team, we promise you will leave with a passion,” says Martyn.
There will also be vignette spaces dedicated to other brands including MacKenzie Childs, Jay Strongwater and Forge de Laguiole, among others.
This will be an annual event in London but there will also be Masterclass events in the various brands’ cities with plans for a Masterclass Florence, Masterclass New York and Masterclass Paris.
To find out more and to attend, visit www.masterclass.london