Gifts Today magazine

Libbey introduces new way to present cider

Just in time for the fall season, Libbey® Foodservice is introducing an innovative way to present one of the nation’s most trending beverages, hard cider

The new Hard Cider glass has a distinctive design that provides a definitive tasting experience by intensifying the aromas for maximum flavor.

“Hard cider is one of many different trends right now,” said Alex Renshaw, head bartender at Drumbar in Chicago, “It’s a good idea to be on top of your glassware to make sure it fits the types of drinks you’re serving. The right glass helps to highlight new trends.”

The new cider glass features Fizzazz® technology to increase the effervescence, allowing hard ciders to achieve a more beer-like experience without increasing carbonation. The striking contours of the glass were insightfully designed to optimize the palate for hard ciders and mimic the natural and familiar shape of an apple. The bottom ridges allow for a comfortable grip and help release aromas that are concentrated and intensified by the apple-shaped bowl for a truly multi-sensory tasting experience.

“The Hard Cider glass helps restaurants and bars maximize the exploding growth of hard cider and differentiate their service to customers,” said Susan J. Dountas, director of foodservice marketing for Libbey. “Libbey is proud to offer this glass as the incomparable, right glass for hard cider, just in time for fall menus.”



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