Turnowsky partners with Lifetime
International design house Turnowsky grants licence to Lifetime Brands for tabletop across Mikasa and Pfaltzgraff brands
International design house W. Turnowsky, Ltd. is proud to announce it has entered into a licence agreement with Lifetime Brands, Inc. for tabletop products featuring Turnowsky’s exquisite designs.
The licensed products will include dinnerware and giftware distributed by Lifetime Brands under the Mikasa® and Pfaltzgraff® brands. The deal was created by The Brand Liaison, Licensing agent for Turnowsky.
“Home goods is a key category in our global expansion of the Turnowsky brand,” explains Guy Braun, Turnowsky’s marketing director. “Lifetime Brands is the leader in this category so we are very excited about this partnership.”
“Turnowsky and Lifetime Brands share a mutually strong commitment to creativity, innovation, quality and style,” says David Mackrell, president, Tabletop Division, Lifetime Brands, Inc.
“Turnowsky is an exceptional design house, and we look forward to translating its unique, fashion-forward artwork into gorgeous tableware and giftware for the home,” Mackrell adds.
Turnowsky designers bring a variety of creative styles and experience, including fashion, textiles, ceramics, art, and interior design, and also lead the evolution of constantly changing design trends including the latest color pallets, materials and techniques. The Turnowsky brand and designs are now available for licensing in products ranging from fashion, accessories, home goods, home décor, kitchen textiles, giftware, and more.
For over 76 years Turnowsky has been a leading design house and global brand well-known for its luxury paper products, unique designs and original gifts including greetings cards, postcards, calendars and stationery. To date, Turnowsky designs have been available around the world only through selected licensees and distributors, including American Greetings and Papyrus, with products at leading retailers around the world including Macy’s, KDW, Harrods, Isetan and more. Now for the first time ever, the entire art library of stunning designs, categorized by themes and styles, is available for licensing for products ranging from fashion, life style, accessories, home goods, home décor, home textiles, giftware, and more. Turnowsky Licensing will also include collaborations with leading brand partners. About Lifetime Brands, Inc.
Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chicago™ Metallic, Copco®, Fred® & Friends, Kitchen Craft®, Kamenstein®, Kizmos™, La Cafetière®, Misto®, Mossy Oak®, Reo®, Savora™, Swing-A-Way® and Vasconia®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Creative Tops®, Empire Silver™, Gorham®, International® Silver, Kirk Stieff®, Towle® Silversmiths, Tuttle®, Wallace®, Wilton Armetale®, V&A® and Royal Botanic Gardens Kew®; and valued home solutions brands, including Bombay®, BUILT NY®, Debbie Meyer® and Design for Living™. The Company also provides exclusive private label products to leading retailers worldwide. The Company’s website is www.lifetimebrands.com
About The Brand Liaison
The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients' brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com