Gifts Today magazine

LIMA commissions global survey

The International Licensing Industry Merchandisers' Association appoints Brandar Consulting to expand and produce its annual reports

The International Licensing Industry Merchandisers’ Association (LIMA), the primary trade group for the worldwide licensing industry, has appointed Brandar Consulting, LLC to conduct the Association’s first Annual Global Licensing Survey. The new survey is designed to calculate the size of the trademark licensing business globally and within a wide range of key countries and regions, expanding its emphasis far beyond the U.S. and Canada. The initial results of this report will be presented in June at Licensing Expo 2015 in Las Vegas, and will represent the most comprehensive annual survey that LIMA has ever produced.

The information-gathering process is already underway, and industry professionals from around the world have been asked to participate by filling out a brief survey about their licensing activities, which may be accessed here. The deadline for respondents to complete the questionnaire is Monday, April 6.

“We are very excited to be working with Brandar Consulting on this comprehensive report of the licensing industry,” said LIMA President Charles Riotto. “We are committed to providing the most current information licensing professionals need to make informed decisions for long-term growth. Our new Global Licensing Survey will provide the type of data that is essential for helping to evaluate opportunities and develop strategic business plans, whether conducted globally, in specific international territories, or closer to home.”

The survey is offered in seven different languages and all responses will be kept confidential and secure. No information about specific companies will be shared in the report or seen by anyone other than the Brandar researchers. Please contact Marty Brochstein, LIMA SVP of Industry Relations and Information, at for more information.

LIMA selected Brandar Consulting for this critical data-collecting task after conducting an extensive search. Brandar has vast knowledge of the trademark licensing business, information-gathering skill and insightful interpretation of research data from a wide variety of sources.

About LIMA
LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry, celebrating its 30th anniversary this year. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. The Association maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, Korea, Spain, Turkey and the Middle East. Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, worldwide networking events, and Inside Licensing, with the latest in news, deals and trends. LIMA is the exclusive sponsor of Licensing Expo, the industry’s largest trade event, in addition to shows in London, Hong Kong and Shanghai. Visit for more information and to utilize licensing’s definitive online resource.

LIMA is a proud supporter of the Children’s Brain Tumor Foundation. To learn more about how to join LIMA in finding a cure, visit and “like” LIMA Cares on Facebook.

About Brandar Consulting, LLC
Brandar Consulting, LLC is an 8-year old firm committed to providing companies subject matter expertise in the areas of Brand Licensing, Market Research, Market Analysis, Brand Extension, In-Licensing Brand Identification, Competitive Analysis and Business Strategy. The firm specializes in helping organizations start or proactively expand Brand/Trademark Licensing Programs. Brandar is run by Managing Partner, Mike Slusar, a seasoned licensing and branding professional and former Director of Brand Management & Licensing at AT&T. Slusar formulated the original AT&T Licensing Strategy, built the AT&T Brand Licensing function and managed the organization for eight years. He left AT&T in 2007 to start his own Brand Licensing and Market Analysis consulting practice. Brandar also utilizes the expertise of Senior Research Consultant, Randy Malone, who spent 30 years in the consumer telecommunications and electronics industry working for SBC, AT&T, Lucent, Philips and VTech before venturing out on his own. Malone’s areas of expertise are in brand research, market intelligence, strategic planning, product ideation, purchase driver analysis and segmentation.

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