Gifts Today magazine

Macy’s expanding its outlet offerings

While Macy’s has closed some 100 department stores in the last year, it is instead focused on opening Outlet stores, with plans for 60 by the end of 2017

Macy’s outlet concept has been growing, with more than 30 stores around the country and another 30 planned to open by the of the year.

This new concept, Macy’s Backstage Outlet Store, is designed as a cross between a department store and an outlet, “the Macy’s Backstage experience delivers entertainment and an all-access, VIP pass to fashion and savings”, says a press release.

The stores aim to spotlight new products on a faster turn-around and the smaller format helps shoppers spot the latest trends and score the best deals in an easy-to-shop and easy-to-find store environment.

Unlike other outlet stores, Macy’s Backstage will have its own team of buyers, rather than just marked down or unsold items from Macy’s department stores.

Macy’s is bringing its new outlet store concept to Miami’s The Falls this summer with an outlet-within-a-store, Macy’s Backstage The Outlet Store.

Located within the existing Macy’s at The Falls, The Outlet Store will feature 16,300 sq-ft of retail space for discounted merchandise, including designer brands, at 20 to 80 per cent off, according to the Miami Herald.



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