Gifts Today magazine

Maison suspends Americas and Asia shows

One of the world’s leading design and lifestyle trade fairs has suspended its Americas/Asia shows to focus on its Paris-based events and digital platform

SAFI, organiser of the Maison&Objet trade fairs, has announced the suspension of its Asian and American editions in order to concentrate all of its available means and resources on the Paris-based events, as well as on the promising launch of the digital platform MAISON&OBJET and MORE (MOM).

Philippe Brocart, SAFI managing director, says: “By developing our concept in Singapore and Miami Beach, our ambition was to accompany our clients in growing regional markets, to provide local brands with the opportunity to benefit from a high added value event and to create, by doing so, regional hubs for the interior decoration, design and lifestyle sectors.

"After three editions of M&O Asia (2014, 2015 and 2016) and two editions of M&O Americas (2015 and 2016), it has been proven challenging, especially in difficult market conditions, to bring an all-embracing offer of brands to fully meet the expectations of buyers, interior designers and key influencers, in particular those who are used to visiting the Paris editions of Maison&Objet.

"It is in this context that we have made the difficult decision to suspend our events in Singapore and Miami Beach in 2017 and 2018, a period during which we will take the necessary time to rethink our international development strategy.

M&O Asia 2017 will not proceed further but our commitment to the Asia-Pacific community remains unchanged and we will continue to promote the best of Asian design in Paris.”

SAFI sends its deepest gratitude to all the exhibitors who took part in the previous Asian and American editions, the various summit speakers and designers who contributed to the memorable experience of these events, as well as the different institutions and local partners whose passion and support ensured the smooth running of Maison&Objet’s international editions. 

Philippe adds: “In Singapore, our thanks go to the Singapore Tourism Board, the Marina Bay Sands and the Design Singapore Council; and in America, we would like to thank: the City of Miami Beach, the Miami Beach Convention Center, the Greater Miami & Convention Visitors Bureau.”

After the promising launch of MOM, on both audience and lead generation, the digital platform objective is to optimise contacts and exchange between brands, buyers and specifiers by generating more sustainable business opportunities, as well as by creating synergy between the fair’s bricks and mortar offer and new online

The next edition of Maison&Objet Paris takes place January 20-24, 2017 at the Parc des expositions, Paris Nord Villepinte. In the meantime, the entire product offer of the trade fair’s participating brands can be found online on our digital platform MOM.

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