Gifts Today magazine

Masterclass 2017 is great success

Held March 13 in London, Lewis Wark's event Masterclass 2017 attracts more than 200 visitors 

Masterclass London, a Luxury Living & Lewis Wark event, returned bigger and better for 2017, with an all-day event that took place March 13 in central London.

More than 210+ visitors attended the event, all getting involved trying out the different specialist techniques the artists and craftsmen use to create their design works.

The intimate event showcased the unique craftsmanship of some of the world's leading luxury brands, including Agresti, Marie Daage, Foglizzo, Forge de Laguiole, Jay Strongwater, Lalique, Moser, MacKenzie-Childs, Richard Ginori, Robbe & Berking and Villari.

Every brand in attendance lovingly crafts each and every product by hand, using techniques developed and refined over hundreds of years. And visitors - retailers, buyers, interior designers, hotel operators – were able to see how these techniques fit together to deliver the products we take for granted.

Visitors were able to engrave crystal at Moser and hammer silver at Robbe & Berking, and were pleased by the Masterclass. 

Rob Bieniasz, managing director at Kevin Glancy & Jonathan Fawcett says: "Masterclass was a great way for visitors to not only see the products on show, but also to touch and get a real feel for them. To see the craftsman at work; the incredible skill that goes into each item and the techniques used to achieve such designs was an experience. It was a major realisation to see just how much work went into each piece. I’m sure all that attended went away with a deeper appreciation for the craftsmanship and knowledge, imparted by each brand expert."

Sam Hood, founder and creative director of Amara says: “The Lewis Wark Masterclass was an inspiring event for myself and the Amara team to attend. It was a great opportunity to catch up with some of our favourite brands and to get to learn about new and upcoming products launching this year.  The event is really beneficial and we're already looking forward to the next one" 

Finally, Yasmin Rudnicka, head of buying at Wedding Shop adds: “I thoroughly enjoyed Masterclass for the second year! It was a great opportunity for our team to learn about the craftsmanship behind each brand. We also found that it was a really useful platform for us to bring some of our clients.”

For more information and to find out about next year’s Masterclass, see the next issue of Tableware International, or visit www.masterclass.london



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