Gifts Today magazine

Mepra wins Red Dot design award

Designed by Italian design icon Pininfarina, Mepra's Stile collection wins the prestigious Red Dot Award in the Product Design 2018 category

Renowned for its design-led cutlery, Mepra recently entered the category of cookware with its Stile collection, a collaboration with Pininfarina, which launched last July.

Mepra announces that Stile, designed by Italian design icon, Pininfarina, and launched last July, has won the Red Dot Design Award for the category Product Design 2018. 

Stile was chosen for its “high quality design”, as noted by the world famous award jury, that in 2018 examined 5.000 products from over 50 countries.

This success will give even more prestige to our brand and confirms the importance of the constant investments in the innovation processes, a resource in which Mepra continues to believe in.

“The Red Dot Design Award make us proud and joyful,” says Luca Prandelli, CEO of Mepra, “because it is not only the result of our stylistic research, but also of the attention to safety, ergonimics and functionality.

“Thanks to the precious contribution of Pininfarina we can define Stile as  an expression of Italian excellence and the proof of an innovative approach to design, focused on people’s wishes and needs.”

Paolo Pininfarina, chairman of the Pininfarina Group, adds: “Shape and functionality bind themselves harmoniously in Stile collection - the Red Dot Design Award certifies the design excellence of this project that gave us the possibility to show our competences in the industrial design and our deep knowledge in the Home world"

Stile, with the Red Dot added to its extraordinary credentials, represents the core of the kitchen cookware, intelligent details with an attractive design cleverly combined with the best productive technology today available.

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