Gifts Today magazine

Michael Arams opens Hollywood store

This new flagship store in West Hollywood will be Michael’s second retail location in the US

Michael Aram, America’s premier designer of beautiful and distinctive objects for the home Is set to open its doors in West Hollywood. The 6,000-square-foot freestanding store will be Aram’s second retail location in the USA and his first outside of Manhattan, NY.

The store’s location at the corner of North Robertson and Beverly boulevards is a top shopping destination for fashion and home in the heart of West Hollywood. The design of the store has given Michael Aram a chance to explore and experiment with materials and visuals, which are new to the brand.

“I am enjoying the process of imagining my brand presented in a new way and have treated it as a design laboratory,” says founder and creative director Michael Aram. “We hope to create a space that is the perfect combination of art gallery and retail store while capturing the warmth of a home.”

Reflective of an artist who celebrates nature in his work, the store features a mix of natural materials such as carrera marble, onyx, and sandblasted oak. Natural materials and dark colours are part of the brand’s language and also creates a warm backdrop to showcase Michael's work.

“Opening our second retail location is a milestone we are extremely proud to reach,” says Terri Eagle, president and CEO of Michael Aram. “We are thrilled to be in West Hollywood. This new store gives us an opportunity to not only showcase a larger breadth of Michael’s designs, but to also cultivate a closer relationship with our loyal customers in the Los Angeles area.”

The store will feature Michael Aram’s signature gift, tabletop and decorative accessory collections and highlight the largest selection of his new furniture, lighting and recently launched jewellery line. Michael will also feature his limited edition art and sculptural pieces which are individually numbered and signed.

Michael Aram’s new flagship store is located at 157 N. Robertson Boulevard, West Hollywood, CA, 90048.

About Michael Aram
Michael Aram creates beautiful and distinctive objects for the home. After taking what would later be a life-altering trip to India in 1989 where he discovered rich metalworking traditions, Aram turned his artistic vision towards craft based design, setting up a home and workshop in New Delhi. Although he is most recognized for his signature metal gift and tabletop offerings, he also designs large-scale sculptures, furniture, lighting, home fragrance, textiles, porcelain and fine jewelry. Aram
splits his time between his workshop in India and his New York City studio. Michael Aram's work is sold at his Flagship location at 136 West 18th Street in New York City and in over 60 countries through fine department stores and specialty retailers. For more information, please visit www.michaelaram.com



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