Gifts Today magazine

MAISON & OBJET Preview: Serax

Serax will present its new collections when it showcases at the upcoming remodeled September edition of Maison & Objet Paris

Serax will showcase its new Daily Beginnings collection at Maison & Objet Paris.

Daily Beginnings is an inspiring series of tableware designed by Catherine Lovatt and consisting of three simple geometric forms and three colours – pink, black and white. 

Inspired by the concept of purifying and re-interpreting the aesthetic beauty found in everyday objects, Lovatt’s bowls subtract from the archetypal form creating a functional object with a unique design language. 

Crafted from high quality glazed ceramic, the bowls boast a cylindrical volume and a unique interpretation of handles realised in tubular forms.

Celebrating its 20th anniversary this year, Maison & Objet Paris is known as the world’s leading design event, with its luxurious, innovative and design-led offerings.

Today, more than half of Maison Paris visitors come from outside France and are responsible for around 80 per cent of the event’s transactions, redefining the market.

For the upcoming show, Maison Paris has redistributed its various sectors in the show’s Halls, delivering a brand new structure that fosters synergies and anticipates consumer trends.

The new layout and floor plan means 70 per cent of exhibitors will be relocated. Cook+design will now be spread over Halls 5A and 6, now! Design a vivre will join scenes d’interieur in Hall and textile will join the expanded interior decoration sector, which will also encompass the ethnic chic.MIC sector.

Maison & Objet Paris will take place September 4-8, 2015.
For more information on the new floor plan, we well as what’s on offer, visit

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