Gifts Today magazine

Nambé targets UK

Award-winning designer lifestyle, tableware and jewellery brand Nambé launches in the UK and Irish markets

Designer lifestyle brand, Nambé, has officially launched in the UK market, bringing its contemporary, mid-century homeware, giftware and sterling silver jewellery to independent retailers and department stores.

Founded in the American state of New Mexico more than 65-years ago, Nambé dedicates itself to timeless beauty, artistic integrity and uncompromising quality across a broad range of items for the home and gifting occasions.

The brand’s promise of style and practical functionality began with the introduction of its proprietary Alloy – a tarnish-resistant combination of eight different metals with remarkable temperature retention properties and a silver-like lustre. Nambé’s alloy pieces can be heated in the oven to 500°F (260°C) and chilled in the freezer, while also retaining these temperatures during serving.

Nambé collections feature a recognisable modern, mid-century design aesthetic, reminiscent of minimalistic Scandinavian design. Its innovative use of mixed-materials, including acacia wood, glass, and stainless steel, ensure its pieces are contemporary and timelessly elegant.

Since its inception Nambé has collaborated with esteemed designers to develop products that bring style, function and craftsmanship to the home. Each of its design partners are experts in their field, supplying a unique sense of inspiration that can be seen in each range.

The Skye Collection, for example, was designed by esteemed British product designer, Robin Levien, who has created many iconic and bestselling ranges for the homeware market. In
recognition of his excellence as a designer, Levien has also received the distinction of Royal Designer for Industry (RDI) from the Royal Society of Arts.

Similarly, the sculptural style of accomplished American designer Sean O’Hara is evident in the bestselling Braid collection of serveware and gifting items. Other highlights for UK and Irish retailers include design-led anniversary, wedding, christening and birthday gifts with prices ranging from RRP £20 to £200.

In September 2016, Nambé expanded its offer to include a new sterling silver jewellery collection, which draws inspiration from the award-winning design aesthetic of its successful
home and gift ranges. The collection includes bracelets, earrings, pendants and rings, all with a recognisable fluidity and bold shape. Leather and semi-precious gemstones are incorporated into the collection on select pieces.

Designed for everyday wearability, pieces are extremely versatile transitioning effortlessly from casual to formal. Emphasis has also been placed on easy integration into a woman’s existing jewellery wardrobe, making pieces ideal for important gifting occasions or self-purchase moments.

Since its launch in the United States, Nambé Jewellery has proved popular with its loyal homeware customers and new audiences. Its initial roll-out in 400 doors across the US has
shown that the collection has wide appeal among discerning customers. Prices range from RRP £95 for the Infinity Earrings and the Dharma Stud Earrings, to RRP £499 for the statement Butterfly Necklace.

On the brand’s new jewellery offer, Nambé chief executive officer Bill Robedee, comments: “We’re very excited about the new sterling silver collection. Nambé designs are shape
- driven and sculptural – an aesthetic that resonates with jewellery just as much as home. Expanding the brand’s offerings into the fashion space was a natural progression in Nambe’s evolution, and a great opportunity to introduce the brand to a new audience.”

To facilitate its growth in the UK market, Nambé will be working with experienced sales manager, Mark Riddle. He comments: “The distinctly modern-styling and functionality of
Nambé’s products stand out in today’s over-crowded market and the brand will earn its' space in the most discerning of shops because there is simply nothing to rival it in either form or
function.”

Nambé international sales director, Shannon Brown, adds: “The UK is a perfect market for our expansion. There is a long-standing cultural affinity and exchange between the US and the UK, as well as a shared appreciation for great design. The U.K. audience is discerning and I believe that retailers will appreciate not just the design heritage but also the history and
story of Nambe. Retailers are looking for new, fresh design, and an authentic heritage, and Nambe is perfectly positioned to provide that to the UK market. Nambe offers award-
winning design accessible to every budget and a modern design sensibility that appeals to a wide audience.”

In June, Nambé will host its official UK launch event in London, welcoming existing and prospective retail partners as well as journalists, bloggers and social media influencers. The
event will showcase a broad selection of the brand’s homeware, giftware and sterling silver jewellery ranges, including new items unveiled at JCK Las Vegas.



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