Gifts Today magazine

Pyrex extends Impressions range

Retro chic retail demand pushes Pyrex to create cream colour collection

With the preference for retro chic showing no sign of slowing down, leading kitchen brand Pyrex made the decision  to extend its oven to tableware vintage-styled Impressions range by introducing a new cream colour into the range – which will be exclusively available at Morrisons from May 2014.

Joining the existing ice white, bright red and ocean blue colour options, the new cream Impressions products have been developed for Morrisons, following a growing demand for vintage style kitchen items.

Sarah Large, Marketing Manager at Pyrex, said: “Looking at kitchen trends means we can tailor our product offering specifically to our retailers. We are really pleased to be launching this new range exclusively for Morrisons as we know how receptive their customers are.

“The new addition follows on from the launch of the limited addition Olive Green Impressions last year, and we envisage in fact the exclusive new colour may become a yearly addition as we continue to listen and react to the needs of our retailers and consumers.”

The perfect cooking partner for sweet or savoury dishes, the stylish Impressions collection is oven proof up to 250°C – providing the ideal addition to the kitchen cupboards.

Products available within the Impressions range include practical square and rectangular roasters, which are also great for fruit crumbles, a stylish pie dish with handles and a round casserole dish, complete with a superior quality borosilicate glass lid.

ABOUT PYREX
Pyrex has been a trusted cookware and kitchen brand since 1915 and is best known for its heat resistant glass range of bakeware, ovenware, prepware and storage solutions, all of which have become iconic kitchen essentials.
While the core heat resistant glass product range has continued to expand and evolve over the years, in 2010 Pyrex became the first brand to produce a complete offer across all cookware materials including a top of stove option, Slow Cook.

Today, more than 75% of British kitchens are home to a piece of Pyrex and there is now a vast choice of quality products in all materials and designs to cover every cookware and storage requirement. Through constant innovation, Pyrex has also added a cast iron Slow Cook range, metal, non-stick and silicone bakeware, pots, pans and more to its extensive range of cookware solutions.

For further information about Pyrex visit www.pyrexuk.com.



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