Gifts Today magazine

Q Squared NYC announces global expansion

Melamine industry leader Q Squared NYC is expandin g globally, setting up a European headquarters in Germany

Q Squared NYC, the premium melamine industry leader, announces its global expansion by establishing marketing and distribution offices in Hamburg, Germany.

The company has formed a strategic partnership with housewares industry veterans in the European sector. Claus Winkelmann, Heiko Haase, Andreas Book and Gabrielle Block are partners in this new venture, Q Squared NYC GmbH & Co. KG. 

 Since launching domestically in 2011, Q Squared NYC has seen an explosive international customer demand that would benefit from a dedicated team and distribution center in Europe. Germany is the largest European market with the strongest European economy, and its central location makes it the ideal place for European distribution. 

 “Our expansion to Germany was a natural step in our growth, allowing us to better serve our international customers,” says CEO Nancy Mosny. “We’re extremely confident in our partners. They will play an essential role as we create a strong market presence for Q Squared in Europe.” 

Each individual partner has over 30 years of experience in the European housewares industry and has established contacts with key retail and hospitality accounts throughout Germany. 
 The German expansion is the first step in what Mosny describes as an “overall international strategy” with plans to unveil additional marketing and distribution centers in Asia and Australia in the next two years. The U.S. strategy remains intact as Q Squared NYC continues to grow domestically.

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