Gifts Today magazine

New appointment at Royal Crown Derby

Fine bone china specialists Royal Crown Derby appoint Chris Oakes as sales and marketing director

Fine bone china specialist Royal Crown Derby has appointed Chris Oakes as Sales and Marketing Director. Chris will assume responsibility for driving sales worldwide and enhancing Royal Crown Derby’s international brand presence. The role will see him head up the company’s strategic marketing plan and further augment alliances with retailers and distributors across the globe.

Chris joins Royal Crown Derby from SIG plc in Sheffield where he was responsible for business development across national accounts. He consistently delivered strong sales results and demonstrated significant growth in a challenging construction market.

Kevin Oakes, Group CEO comments; “Chris’s appointment is indicative of our ambitious plans to develop worldwide sales and propel Royal Crown Derby’s distinguished name further into the spotlight. He brings a wealth of strategic level experience to the company and will lead the Sales & Marketing team to execute our ambitious plans for the brand. Chris has a profound understanding of what sets Royal Crown Derby apart in the global marketplace and we are delighted to have him on board.”

Chris Oakes, Sales & Marketing Director for Royal Crown Derby comments; “I’m thrilled to be working with Royal Crown Derby, an exceptional heritage brand synonymous with British craftsmanship excellence. A strong foundation has been built for the year ahead, with exciting plans for the brand and innovative new product ranges being put into place, so I look forward to working with everyone at the company to help Royal Crown Derby achieve new levels of recognition and success in 2014.”

Royal Crown Derby, founded in 1750, is known for producing exceptional bone china tableware and gifts. It has produced many notable patterns for royal palaces and other luxury venues, including a dinnerware service for first class dining onboard the Titanic. More recently, the company has produced tableware services for the Waldorf Astoria Hotels in England and America, in addition giftware for the British Royal Family.

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