Gifts Today magazine

Royal Crown Derby and Bettys collaborate

British fine bone china manufacturer Royal Crown Derby and British tearoom Bettys collaborate on exclusive afternoon tea collection

British fine bone china manufacturer, Royal Crown Derby, has extended its reach into the hospitality market with an exciting new partnership with iconic British tearoom and craft bakery, Bettys, based in Yorkshire, England.

The Derby-based company, which offers a personal bespoke service to high-end brand hotel and food service establishments, has supplied the world-renowned purveyor of afternoon tea with an exclusive tableware collection for its new reservation-only ‘Lady Betty Afternoon Tea’.

The initial order for the specially commissioned collection includes a 23.5cm Plate, 16cm Plate, Tea Cup and Tea Saucer and is exclusive to the Lady Betty menu offered in the Imperial Room, Harrogate or the Belmont Room, York. Each piece is hand-embellished with a bespoke tealeaf design created exclusively for Bettys by Royal Crown Derby.

The collection, which was designed by Royal Crown Derby’s Creative Director, Andrew Klimecki, was inspired by a tea leaf design discovered in the company’s extensive pattern archives, which dates back to the year that Bettys was launched – 1919 including a dual-branded back stamp.

Christopher Oakes, Sales & Marketing Director of Royal Crown Derby commented: “With our shared British heritage, focus on artisanship and mission to deliver the experience of luxury and indulgence to our customers, there is a clear synergy between our two, established brands.

“Bettys is known and loved the world over and we are honoured to have been selected to provide the fine bone china collection for its exquisite ‘Lady Betty Afternoon Tea’. We worked closely with the team at Bettys throughout our bespoke programme, from design consultation and pattern development, to durability testing in our in-house laboratory.

“We are extremely proud of this new union between two established British heritage brands, whose foundations are rooted in skilled craftsmanship and look forward to developing this blossoming relationship.

”The 3,300 piece order was produced at the Osmaston Road factory, Derby, using techniques largely unchanged for centuries ensuring the very highest quality materials.

Paula Kaye, Bettys Retail and Catering Operations Director, said: “When we were looking for a British manufacturer to produce a bespoke set of fine bone china for our new Lady Betty Afternoon Tea, one name stood out: Royal Crown Derby.

“Like Bettys, Royal Crown Derby have a long tradition of the finest craftsmanship and attention to detail in creating things of real beauty. “The stunning new design, commissioned especially for the Lady Bettys Afternoon Tea, was created by Bettys Creative Manager, Georgina O'Conner, and Royal Crown Derby Creative Director, Andrew Klimecki, inspired by archives from 1919, the year Bettys opened its first Cafe Tea Rooms.”

About Royal Crown Derby

The Royal Crown Derby Porcelain Company is a world-leading manufacturer of finest bone china tableware, giftware and collectables, using techniques unchanged for 264 years. Royal Crown Derby employs 168 people at its historic factory in Derby, England. Its products are 100% made in England.

The Royal Crown Derby basic formula of bone ash, china stone and china clay remains a formula for high quality bone china. The intrinsic strength of the body means that it is possible to achieve delicate profiles without sacrificing resistance to breakage, unlike other translucent bodies.Royal Crown Derby has a distinguished history of creating bespoke commissions, offered to high-end luxury brand hotel and food service establishments, interior design consultants specialising in luxury jets, yachts and private residencies. Clients include royalty, VIPs and dignitaries.In 2013 Royal Crown Derby was acquired by Steelite International, one of the world’s most respected tableware manufacturers.

Established in 1750, the company became known as “Crown Derby” by King George III in 1775. In 1890, Queen Victoria bestowed the title "Royal" creating the company name of “Royal Crown Derby.”Royal Crown Derby has global distribution in more than 34 countries. Its Collectors Guild has more than 3,000 members worldwide.

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