Gifts Today magazine

Royal Doulton partners with Ellen DeGeneres

Fiskars Living The Americas has teamed up with Ellen DeGeneres’ lifestyle brand ED to launch a new global designer collaboration including eight tableware collections

Royal Doulton, a contemporary interior living brand with a focus on tableware and gifting, has announced an exciting new partnership, with world-renowned TV host Ellen DeGeneres’ lifestyle brand, ED.

ED by Ellen, Ellen’s lifestyle brand inspired by her iconic style, values and personality, features an array of product categories including home, apparel and accessories.

The partnership with Royal Doulton, enables ED by Ellen to expand into contemporary tableware, allowing consumers to embrace and express their own sense of style and individuality through all parts of their life.

Ellen DeGeneres comments on her first-ever global design collaboration, saying: “I’m so excited to be working with Royal Doulton. We’ve created elegant but simple designs that I think you’re going to love. I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again. But don’t do that, you’ll get a tummy ache."

Michael Craig, President – The Americas at Fiskars Living, adds: “We are excited to be partnering with Ellen DeGeneres for her first tableware launch. Ellen encourages individuality and self-expression, making her the perfect partner for Royal Doulton. Together, with our shared values, Ellen and the Royal Doulton team focused on delivering a lifestyle collection crafted of relaxed and eclectic products which bring a unique, original flair to any home.”

Ellen’s personal inspiration comes from her appreciation of mid-century artists and designers, creating a medley of natural materials and finishes. This combination of varying textures and color schemes can be found throughout the ED Crafted by Royal Doulton collection, allowing consumers to build their own bespoke interior collection, to suit their individual style. The rustic style of both ED and Royal Doulton join to create a contemporary yet timeless collection.

The full ED Crafted by Royal Doulton collection, which features eight different tableware collections, launches globally in March 2017. And as an exclusive sneak peak, ED Crafted by Royal Doulton will release four signature mugs, just in time for Christmas.

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