Riedel launches in Woolworths stores
Bespoke glassware brand Riedel is now available at the South African chain of retail stores
Bespoke glassware brand, Riedel has launched in Woolworths stores, the chain of South African retail stores, modeled on Marks & Spencer in the UK, with more than 100 stores in South Africa and more than 50 franchise stores across the Middle East and rest of Africa.
Riedel is renowned internationally for its varietal specific wine glasses designed to enhance the different types of wines based on specific properties of each grape variety.
The family-owned and operated business was established in 1756. Now in the hands of the 10th and 11th generation of the family, Riedel has been producing glass based from Kufstein, Austria for 260 years.
Riedel received international acclaim for iots innovative designs after launching the world’s first varietal-specific stemless wine tumblers (the Riedel “O” Series) in 2004. In 2008 they revealed Riedel double-decanting technology, which aerates the wine efficiently and achieves what hours of decanting does in a matter of minutes.
Woolworths stores will be stocking Riedel decanters and a selection of glassware for a variety of different wines, including the popular “O” series.