Gifts Today magazine

Tower national TV ad hits the screens

A national advertising campaign promoting the revolutionary Tower CerasureTM colour changing pans is about to make its TV debut

Leading housewares and electrical distributor, RKW, has made a heavyweight investment in a new TV campaign to air Cerasure to viewers. The 10 and 30 second advertisements feature the revolutionary new range of Tower cookware which takes the guesswork out of cooking. The innovative cookware can be seen on Channel 5, ITV3, Food Network, Good Food, Sky Living, More 4 and Alibi through October into November.

Our trade customers can quickly preview the colour-changing pans in action by going to

RKW Managing Director Rob Sutton said: “The Cerasure TV campaign, has already created great interest from our valued existing retailers, as well as opening up many new accounts for the pans and the complete FSDU and TV unit. The Cerasure superior ceramic non-stick technology is amazing, making the pan sets a great addition to any retailer and kitchen. The performance and quality ticks all the boxes – having received top reviews from consumers.”

In addition Tower Cerasure colour-changing frying pans are one of the finalists in the prestigious Excellence in Housewares Awards 2014.

The metallic ceramic interior coating of the pans turns from grey to white when the pan reaches optimum cooking temperature, making no second guessing when it comes to adding food to the pan. Easy and totally fuss-free, the pans go back to their original colour when they are cool enough to clean. The ceramic coating has superior non-stick and easy-to-clean properties while the aluminium body ensures fast and energy-efficient conductivity. The Cerasure family of cookware includes frying pans in sizes 20, 24 and 28 cms plus sauté pans. The stainless steel impact bonded base is suitable for all hobs including induction while the stay cool soft touch handles make them a joy to use.

Retailers can place orders and take advantage of the TV national campaign by calling RKW sales on 0844 8269361 for stock and delivery information, or via email at

Social Links