Gifts Today magazine

Sabichi Homewares unveils new identity

Family owned homewares brand Sabichi recently launched its new brand identity, including new colours, logo and website

Family owned homewares brand Sabichi, recently launched their new brand identity inclusive of a refreshed new logo, re-designed website and an even more vibrant brand colour palette.

"The introduction of the new Sabichi brand identity and logo truly signifies the beginning of an exciting era for the brand,” Sachin Bagga, director of Sabichi commented. “We are committed to embracing the challenges ahead, with a fresh and modern look and feel for the brand, whilst staying true to the core of our values.”

Earlier this year Sabichi went through a complete rebranding exercise. “Our products have been widely accepted and valued however we felt it was essential to share to clearly communicate the brand values to the customers as well. The new Sabichi logo is modern and bold with clean lines and improved readability.

"Sabichi’s new tag line ‘Inspiring Homemakers since 1994’ is symbolic of their expertise and experience in this sector. Sabichi celebrates their 20th year in business this year. We pride ourselves on our service levels and being a trustworthy and honest family business. Our look has changed, but our core values of quality and exceptional service remain the same,” said Sachin.

Sabichi aims to reach out a wider audience and increase brand recall with their existing customer base whist sharing their brand vision and values through this rebranding exercise.

About Sabichi
At SABICHI we have been homemaking since 1994. Celebrating our 20th year in business, we pride ourselves on our service levels and being a trustworthy & honest family business. We now supply products for each room of the house to the home departments of retailers based in the UK and other parts of the word.
The Sabichi brand has a clean & contemporary handwriting. We offer fresh & modern core basics along with vibrant & cheerful colours and designs to accent the home. With a well-developed sourcing infrastructure, our retail partners rely on our expertise to develop and deliver design led lifestyle products at affordable prices. At Sabichi, we work with over 30 of the high street brands and retailers and have a product portfolio of 1000 SKUs, and growing!

For more information about Sabichi-

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