Gifts Today magazine

Sabichi acquires SDA brand Haden

British SDA brand Haden has been acquired by homewares company Sabichi

The iconic British SDA brand Haden (est. 1958) has been acquired by homewares company Sabichi, from Spectrum Brands (UK) Ltd.

The brand owners plan to introduce a new range of kettles, toasters, food preparation and heating/cooling products. Haden will stay true to its original brand values of quality, reliability and outstanding British design.

Tim Wright, Vice President Spectrum Brands commented, “We are happy that Haden will continue to be a great SDA brand in the marketplace”.

“We are excited to have acquired such an iconic British brand and look forward to working with our retail partners to grow the Haden brand both here and overseas” Sachin Bagga, Director Sabichi.

Buyers will have the opportunity to preview the Haden range under development at Exclusively Housewares 14th-15th June 2016, Business Design Centre, Islington, London.

About Haden
Haden are one of the UK's leading small domestic appliances brands. Founded in 1958 they have more than 55 years of experience in producing domestic electrical appliances and are well-known for their iconic kettles. Known for their good design and innovation, Haden was the first volume producer of the cordless kettle and one of the first companies to introduce colour and surface design into domestic appliances.

About Sabichi
Sabichi has been in the homeware industry since 1994. Celebrating our 22nd year in business, we pride ourselves on our service levels and for being a trustworthy and honest family business. We now work with over 30 of the high street brands and retailers, hundreds of independent business across the UK and over 26 countries across the world.

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