Gifts Today magazine

Sagaform presents new collaboration

The recently-launched Piccadilly line is designed in collaboration with Swedish actor, singer and blogger Pernilla Wahlgren

Swedish brand Sagaform has unveiled for Spring 2016 a tableware collaboration between actor and singer Pernilla Wahlgren and designer Ann-Carin Wictorsson.

Pernilla is a well known actor, singer and blogger in Sweden who loves to cook, bake and have company. Ann-Carin is a well established designer in Sweden who has collaborated with Sagaform on several collection.

The Piccadilly collection includes beautiful oven-safe dishes to bake and serve all your favourite dishes. The collection is offered in blue, pink and sand.

In addition, each dish includes a recipe from Pernilla for the dishes she loves and is delivered in a beautiful retail box.

“We chose colours that would enhance the table by creating a welcoming space and that would be subtle accent colours at the table,” says Ann-Carin Wictorsson.

The line includes bowls, oven dishes, ramekins, and platters. All items are oven safe and are perfect for casual and formal get together.

The collection line will be in retail stores in April 2016.

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