Shell and Ashdene partner up
Ashdene are developing two tabletop ceramics and kitchen textile lines under the Shell Rummel brand
MGL are pleased to announce two new signings for Shell. Australian partner Ashdene are developing two table top ceramics and kitchen textile lines under the Shell Rummel brand, which will be rolled out this summer.
UK-based Craft Consortium have also joined the licensing programme and have developed Shell’s extensive portfolio of patterns into a beautiful paper craft collection. Her watercolour artwork is perfect for additional product categories such as home textiles, stationery and gift.
The Shell Rummel brand of soothing palettes and fluid lines caters to the modern, stylish woman. Those who value fine art, seek authenticity and desire sophistication within their surroundings gravitate to the delicate softness that comes with the inherent translucence of her chosen medium – watercolour.