Sieger launches new website
The German premium brand relaunches website along side online fashion shop
As of now, the entire world of SIEGER can be discovered in all its detail on a new website. Whether it’s individual fashion, small leather goods, rugs or the finest porcelain – here, visitors can find out more about the manifold collections and the way the products are manufactured. As part of the relaunch, the German premium brand has also introduced an integrated fashion online shop.
24 hours a day, seven days a week – today’s consumers use various channels, looking for inspiration both online and on the high street. As a growing premium brand, taking an active step into the e-commerce business seems to be a logical consequence for SIEGER. Customers can find a comprehensive selection of high-quality ties, pochettes, belts, socks and even cufflinks in the new online shop. Current seasonal highlights are integrated alongside all-year-round collections. Elements of the current 2014/15 autumn/winter collection, “Excalibur”, will be available online as of 20 August.
By entering e-commerce, SIEGER is making use of an additional channel in order to reach even more customer groups and further increase brand recognition. The new distribution channel complements the existing business model, in which the brand relies on close partnership with domestic and international retailers. “To experience SIEGER in person, we still recommend visiting our committed specialist retail partners on their premises,” explains Christian Sieger, CEO and Marketing Director. “There, customers receive expert advice and can experience our products up close.” To get an initial impression of local partners, users can view locations and addresses using the retailer search on the SIEGER website.
Each product ordered using the online shop is delivered in high-quality gift packaging. For the time being, delivery is only possible in Germany.