Gifts Today magazine

Steelite supplies to Alton Towers

Rollercoaster Restaurant at UK amusement park Alton Towers adds a new twist to Steelite International range

Steelite International, world-leading manufacturer and supplier of award-winning, inspirational table top ranges, has worked with Alton Towers Resort to provide the plates for the UK’s first Rollercoaster Restaurant.

Officially launched on Friday 13 May, the Rollercoaster Restaurant uses plates and bowls from Steelite’s Distinction Monaco range. Each plate is a standard size, what makes them unique to the restaurant is the illustration of a ‘rollercoaster’ track and logo glazed onto each piece.

The team at Steelite worked with the in-house design team at Merlin for several months confidentially to create their chosen design for this unique restaurant.

Dan Wilbraham, executive head chef at Alton Towers Resort, says: “We wanted to create a premium feel for the restaurant and needed to be certain the plates would be durable enough for such a busy, fast-paced environment, so Steelite was the natural choice. And our customers love them.”

Heather Lovatt, head of marketing at Steelite International, says: “This was definitely a first for us. We’ve been asked to develop unique designs for a variety of restaurants, but never for an environment where the food is whizzing around on 400 meters of rollercoaster tracks and loop-the-loops.”

The restaurant is set below a vast rollercoaster track where diners can watch as their order tackles two gravity defying loops before dropping 8 meters – the equivalent of two double decker buses – down the tornado spiral to their table. Each dish will travel an average of 173 miles each week, equal to the distance between Sheffield and London.

For more information on Steelite tableware visit www.steelite.com




Social Links