Gifts Today magazine

Steelite keeps it casual

With the casual dining sector rapidly growing, Steelite launches new casual Tulip bowl collection

The casual dining sector is rapidly growing, with an increase in customers of 11.7% in 2014, according to the Restaurant and Casual Dining Insight Report[1]. The rapid growth in this area has increased the demand for tableware catering to this market. As a result, Steelite International has extended its Taste range to include a collection of multi-functional stacking bowls, ideal for busy, casual dining environments.

Steelite’s Tulip Bowls are stylish and available in five different sizes. The larger bowls are perfect for a wide range of dishes, from pasta to curry and soup or desserts. The smaller bowls are great for dips or for side dishes and are ideal for presenting the increasingly popular concept of sharing menus, allowing customers to add their own seasonings and toppings.

Heather Lovatt, head of marketing at Steelite International, said: “We developed this range to cater for a huge demand from our customers for stylish bowls for the casual dining sector. These bowls are a great and versatile addition to any casual dining restaurant, as there are endless ways that they can be utilised for any style of food, from Indian curries to Mexican street-style food.”

The elegant bowls have a curved design and soft edges which fits in with the rest of Steelite’s innovative and versatile Taste range and can also be mixed and matched with Steelite’s Liv, Freestyle and Simplicity collections.

As with all of Steelite’s ranges, these bowls are also extremely robust, which is important for fast-paced casual dining establishments where crockery can easily become damaged. All of Steelite’s ranges also come with a lifetime chip guarantee, meaning that if any of their tableware does become damaged, Steelite will replace it, saving the restaurateur money in the long run.

To find out more about the new Tulip Bowls and the rest of Steelite’s tableware ranges, make sure to visit their website at http://www.steelite.com/tableware/alumina-vitrified/steelite-performance/taste.html

[1] The Caterer Restaurant and Dining Insight Report, 2014




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