Gifts Today magazine

Steelite scoops top design award

Steelite International dots the i for innovation securing top Red Dot Award for Product Design for its new Willow collection

Market leading tableware manufacturer, Steelite International, has won the
Red Dot Award for Product Design. Its new Willow collection, that launched in February this year, was awarded the sought-after Red Dot seal of approval for outstanding design.

Willow is a plate and bowl series designed for fine dining and banqueting, featuring a repeating interweave design that mirrors traditional woven craft. The combination of crisp style and precision technology reproduces the natural qualities of willow – a pale, beautiful wood with hidden inner strength. 

The collection is designed to make banqueting operations stylish, efficient and cost-effective requiring only one size plate cover for every course. The mid rim plate profile regulates portion size, helping operators to reduce wastage and control costs. The dramatic deep pattern of the wide rim banqueting plate profile frames a range of well sizes for a chic effect.

Andrew Klimecki, Head of Design and Product Innovation, Steelite International, says, “Recognition from the prestigious international Red Dot Awards confirms our record of innovation at Steelite International. Each collection is created to give our customers stylish yet deceptively strong tableware that will make their dishes stand out. Willow is the union of form and function – modern and sleek, yet robust enough to withstand the most rigorous commercial environments.”

Professor Dr Peter Zec, CEO of the Red Dot Award says, “The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.” 

The Red Dot Award has worldwide recognition as a mark of outstanding design and innovation since 1955. The judging panel of 40 independent designers, design professors and specialist journalists tested 5,500 entries from 54 countries to select the winners. Previous winners include Dyson, Mercedes-Benz and Joseph Joseph. 

Willow’s win will be celebrated at the Red Dot Gala award ceremony in Essen, Germany on 3 July 2017. The collection will be shown at the ‘Design on Stage’ exhibition as part of the world’s largest exhibition of contemporary design. The international reference work, Red Dot Design Yearbook 2017/18 will feature Willow, and the collection will be included in the Red Dot App and the design platform
Red Dot 21. 

To find out more about the Willow collection, email marketing@steelite.com. For more information on Steelite International’s tableware ranges, visit www.steelite.com.
To find out more about the Red Dot Design Awards, visit www.red-dot.org



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