Gifts Today magazine

Studio William selected by Etihad

British design-led cutlery brand Studio William has been chosen by award-winning airline Etihad Airways

Etihad Airways has introduced innovative new inflight products and enhancements to its long-haul and ultra-longhaul cabins, lifting the level of its acclaimed onboard service in First Class and industry leading bespoke luxury experience: The Residence.

Inspired by the world’s finest hotels, the First Class service includes a personalised welcome letter from the Cabin Service Manager and an elegant silver-tray reception service with a welcome drink, fragrant hot towel and traditional Arabic dates.

First Class and The Residence Class dining, is to feature elegant new fine bone china, and designer Royal Oak Cutlery by quintessentially British brand Studio William Cutlery. Fine wines from Etihad Airways’ onboard cellar will be served in red and white wine stemmed crystal glasses created for the airline by Lucaris.

About Royal Oak cutlery, Studio William

Hidden beneath the handles of Royal Oak Mirror is a reference to the historical 'Kings Pattern'. This motif can be displayed on the table in the European style, or liad in hte convential manner, concealing the pattern like the King himse. The Royal Oak is the name given to the oak tree in which Charles II of England sought to hide to escape the roundheads during the battle of Worcester in 1651. An ancient oak, which is thought to be from an acorn from the original still stands at Boscobel in Shropshire.


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