Gifts Today magazine

Ted Baker Portmeirion to launch

Iconic British brands Portmeirion and fashion brand Ted Baker have joined forces to serve up stunning new giftware and dinnerware ranges

Award-winning British tableware manufacturer, Portmeirion, has announced a landmark partnership agreement with the iconic British fashion house, Ted Baker.

Simply entitled ‘Ted Baker Portmeirion’, the exclusive collaboration comprises of two distinctly-styled capsule ranges - a 41-piece vintage floral bone china dinnerware range and a 22-piece porcelain giftware range.

Both have been inspired by the designer’s forthcoming Spring/Summer 2015 apparel collections, a fanciful selection that bursts into life with flashes of bold print, strong textured fabrics and colours so vivid they may just be a pigment of your imagination.

Ted is renowned for his eye-catching prints and this transcends onto the gift and dinnerware ranges.The dinnerware range features the delicate floral print set on a mis-matching pastel palette, while the gift range is using juxtaposing combinations of animal and geo prints.

Wendy Motlaq, corporate vice president of Portmeirion Group USA, said: “From the beginning, Portmeirion has pushed the boundaries of the tabletop category when Susan Williams-Ellis launched her ground breaking Botanic Garden design, featuring mismatched dinnerware in the 1970s, long before any other manufacturer. Ted Baker has done the same and shaken up the fashion world and we’re incredibly excited to begin this partnership with such a well-received major designer brand.”

Phil Atherton, group sales and marketing director, said: “This partnership is fantastic news – seeing two British power-brands unite. There are so many parallels between Portmeirion and Ted Baker – a diverse and eclectic offering, wonderful British eccentricity, startling eye for detail, cutting-edge design and of course, quality that is unrivalled anywhere in the world.

Craig Smith, Global Brand Communication Director of Ted Baker London, commented on the partnership, ‘Ted Baker is extremely happy to announce our partnership with Portmeirion, not only is the heritage and ideology of the brand reminiscent of Ted’s but so are their design and creative aesthetics. We look forward to going live with the collection next spring,’

The ‘Ted Baker Portmeirion’ ranges will launch in the UK from February 2015 and will be available to buy in the UK from selected stores.
www.portmeirion.co.uk



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