Gifts Today magazine

Ted Baker Portmeirion wins at Licensing Awards

The Ted Baker Rosie Lee Collection from Portmeirion wins Best Licensed Home Décor, Tableware or Housewares Range at the annual Licensing Awards, which was held in London last night

Among the winners at this The Licensing Awards 2015, which took place last week, Tuesday 15 September, at London's Grosvenor House Hotel, was Ted Baker Rosie Lee Collection from Portmeirion.

The 41-piece vintage floral bone china dinnerware collection, which was part of the debut launch of the Ted Baker Portmeirion collaboration debut earlier this year, picked up the award for the Best Licensed Home Décor, Tableware or Housewares Range in the Licensed Product Award category.

Phil Atherton, sales and marketing director at Portmeirion Group said: “This award is testament to our commitment to developing and creating tableware that is at the forefront of both fashion and design. The Ted Baker Portmeirion range hasn’t only been recognised and appraised by the industry, but most importantly it’s been a huge success with our customers.”

The Licensing Awards 2015 brought together 1,400 retailers, licensees, licensors and suppliers – the largest in its history, to honour the industry’s highest achievers. High profile actor and entertainer Alexander Armstrong hosted the event, which took place in The Great Room of London’s prestigious Grosvenor House Hotel on Tuesday 15 September 2015.

Ian Hyder, joint managing director of The Licensing Awards commented: “We always strive to ensure that each year the Licensing Awards event exceeds everyone’s expectations and this year thanks to input of many, it did just that. What an astonishing night for the whole licensing industry, we couldn’t have wished for more commitment and support. It was an evening for the whole industry to be proud of.”

Now in their tenth year, The Licensing Awards (created by The Licensing Source Book Europe, part of Max Publishing) celebrate the achievements of all aspects of the industry from retailers to products, licensed properties to marketing expertise.

The headline sponsor for the event was Brand Licensing Europe while a host of leading brands and companies sponsored individual awards categories. Industry trade association LIMA once again gave its support to the event.

Find all the Licensing Awards 2015 Winners as follows:

The Retailer Awards
Best Retailer of Preschool Licensed Products (age group 0-5)
The Entertainer

Best Retailer of Kids’ Licensed Products (age group 6-16)
Primark

Best Retailer of Adult Licensed Products
Primark

The Radar Award
Shop Direct

Top Retailer Award
Primark

The Licensed Product Awards


Best Licensed Toys or Games Range
Shopkins Master Toy Range from Flair Leisure Products

Best Licensed Dress-Up or Partyware Range
Frozen Light-Up Princesses Range from Rubie’s Masquerade

Best Licensed Preschool Apparel Range (0-5 years)
Star Wars Baby Range for Mothercare from Dennicci

Best Licensed Children or Adult Apparel Range
Minions Boys Range for George@ASDA from Cooneen by Design.

Best Written, Listening or Learning Range
Classic Winnie the Pooh Collection from Egmont Publishing

Best Licensed Paper Products or Stationery Range
Despicable Me Greeting Cards, Calendars and Giftbags Range from Danilo Promotions

Best Licensed Giftware Range
Mr. Men and Little Miss Grow Kits from Gift Republic

Best Licensed Home Décor, Tableware or Housewares Range
Ted Baker Rosie Lee Collection from Portmeirion


Best Licensed Food or Drink Range
Minions Ice Cream Range from Icefresh Foods

Best Licensed Brand Range
Kellogg’s Vintage Health And Beauty Range from Mad Beauty

The Innovation Award
Historic Royal Palaces Fashion Collection No4 From Hobbs


The Licensed Property Awards


Best Preschool Licensed Property
Peppa Pig from eOne

Best TV Licensed Property
Teenage Mutant Ninja Turtles from Nickelodeon & Viacom Consumer Products

Best Film Licensed Property
Minions from Universal Studios Partnerships & Licensing

Best Gaming Or New Media Licensed Property
Minecraft

Best Brand Licensed Property
Ted Baker

Best Music or Celebrity Licensed Property
One Direction from Modest! Management

Best Sports Licensed Property
Rugby World Cup 2015 from The Legacy Agency Elite Sports Properties

The Best Classic Licensed Property
Barbie from Mattel UK


Best Licensed Marketing Communication Award


The Gruffalo Forestry Commission Trails

Honorary Achievement Award


Laurence Prince, founder and md of Danilo Promotions


About The Licensing Awards

The Licensing Awards, www.thelicensingawards.co.uk, are organised by The Licensing Source Book Europe, which is owned by Max Publishing. The headline sponsor of The Licensing Awards 2015 is Advanstar (organisers of Brand Licensing Europe]. The awards are officially supported by Lima, the licensing industry’s trade association.





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