Gifts Today magazine

Tower brand a hit for RKW at Spring Fair

The launch of the newly acquired Tower brand on RKW’s stand at the NEC Spring Fair 2014 exceeded the company's expectations

“Stunning is the only word to describe it,” enthused RKW managing director, Rob Sutton. “Tower is an iconic brand that customers have told us hits the retail sweet spot, not only with the extensive range we’ve created, but also with the outstanding marketing back-up we provide. The request for samples from existing and new customers for forthcoming selection meetings was unbelievable, while orders were placed by retailers from across all sectors of the marketplace.’

RKW also presented its new and extended best-selling Morphy Richards housewares portfolio, which included some revolutionary new products. Again, RKW reported a very positive response from retailers.

The extensive Tower electrical range includes air fryers, food blenders, food processors, slow cookers and ceramic panini grills, with many more products due for launch in the near future.

Retailers could also purchase a new POS free-standing display unit to promote the Tower brand and a variety of houseware products. Steve Galbraith, Housewares Buying Director for RKW said, “This is a great FSDU, and the take-up from retailers was excellent. We’re confident the unit will demonstrate the enormous sales potential of the Tower brand - and will lead an ongoing stream of orders for these superb products.”

Both RKW stands featured new box packaging designs for all Tower products, including new electrical items, that will enable retailers to capitalise on the Tower brand relaunch.

Retailers can register their interest by calling RKW sales on 0844 8269361 for stock and delivery information, or via email at sales@rkw.co


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