Gifts Today magazine

Ulster Weavers acquires LoveOlli

Ulster Weavers announces acquisition of Northern Irish giftware brand LoveOlli

Following the decision to expand through acquisition, home textiles company Ulster Weavers identified LoveOlli as a complimentary brand ideally placed to extend the company’s range into more diverse markets.

This is the first step in Ulster Weavers’ wider expansion plans. LoveOlli was founded in 2012 by ex-Ulster Weavers Designer Olive McCaughan who wanted to create her own, quality range of home fragrance products made in the UK. Using fabric scraps, vintage postcards and old letters for inspiration, Olive developed the LoveOlli range with a focus on beautiful packaging. 

 From here, the range grew to include stationery and giftwrap, as well as additional giftware items such as bags and handmade soaps. LoveOlli is now stocked in around 300 retailers across the UK, as well as Switzerland, Sweden and Portugal.

The success of LoveOlli led its founder to seek a buyer to secure the investment required to take the business to the next level. With an existing relationship in place and a shared vision for the future of LoveOlli, Ulster Weavers’ acquisition of the brand was agreed. Olive will continue to manage the brand, as an Ulster Weavers employee, as well as taking on the management of fashion brand Story Horse, which she originally co-founded with Ulster Weavers’ Commercial Director Wendy Hamilton in 2014.

Story Horse comprises a range of beautiful and practical fashion accessories, such as hats, scarves, wellies, bags and jewellery. Kenneth Webb, Managing Director of Ulster Weavers commented, “We are delighted to welcome back Olive and are very excited about the future of LoveOlli, alongside Story Horse, as part of the Ulster Weavers family.

The LoveOlli range of products shares the design, quality and attention to detail that we pride ourselves on and we are delighted to be expanding into
home fragrance and bath & body. We are very much looking forward to growing LoveOlli and taking the brand to new audiences across the globe, with interest already secured in Asia.”

LoveOlli founder Olive McCaughan continues, “Having worked with Ulster Weavers for years I trust the team implicitly and know this is the perfect company to take LoveOlli forward. I can’t wait to see the brand grow into new markets through the distributor network in Australia, New Zealand and the US and I’m looking forward to developing the product range with the support of the Ulster Weavers team. I’m also very happy to be working on Story Horse again, as it has always remained very close to my heart. The two brands work beautifully together, providing complimentary fashion accessories and giftware for our customers.”

Story Horse will be launching its new range at Top Drawer, Olympia in September. LoveOlli will be exhibiting existing ranges and unveiling new products at the Autumn Gift Fair, NEC in September.



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