Gifts Today magazine

Red Dot Design Award for Villeroy & Boch

Just in time for barbecue season, Villeroy & Boch receives the prestigious award for its stylish collection Ultimate BBQ

The Tableware division of Villeroy & Boch has once again convinced the 38-person jury of the Red Dot Design Award with an elaborate product design, picking up the prestigious Red Dot Design Award 2015 for its Ultimate BBQ collection launched earlier this year.

The Ultimate BBQ collection comprises selected articles to do with barbecuing, which were newly developed to meet the requirements of the wide range of grill dishes. The modular assortment consists of plates, platters and accessories with which grilled food can be stylishly served and eaten with pleasure.

The series made of Premium Porcelain includes steak plates for fish, meat or burgers in various sizes, with compartments for barbecue sauces and trimmings, which prevent marinades and dressings from mixing together. Grilled steaks and skewered vegetables stay nice and juicy on the elongated plate or the big fish platter with drip grooves. 

A three-fold divided spice dish, a dessert bowl, dip bowls and a wooden carrier for standard barbecue sauce bottles round off the series. Very much under the banner of style mix and individualisation, the series offers manifold combination options with the Artesano Original collection which was an award winner in 2013.

In the year of its 60th anniversary, the rivalry in the renowned design competition was as intense as ever. The international panel of experts assessed a total of 4,928 entries from 56 nations. 

The official award ceremony takes place on 29th June, 2015 in the scope of a spectacular Red Dot Gala with more than 1,200 guests in the Aalto theatre in Essen. After that, Ultimate BBQ and the other winning designs of the Red Dot Design Award: Product Design 2015 will be presented in the Red Dot Design Yearbook, on the Red Dot website and as a poster in the Red Dot Design Museum.

About the Red Dot Design Award
The Red Dot Design Award of the Design Zentrum Nordrhein Westfalen is one of the most renowned international competitions. Its mark of distinction, the "red dot", has established itself as one of the most coveted quality seals for outstanding design. The jury teams appraise, test and rate all of the competition entries in detail on location, based on criteria such as degree of innovation, functionality, ergonomics, longevity, ecological soundness and self-explanatory quality. The jury line-up changes annually, whereby the members of the jury commit themselves to a "Code of Honour" and are excluded from participating in the competition.


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