Gifts Today magazine

Venini glassware opens in Tokyo

Renowned for its murano glass, Venetian brand Venini opens first Japanese flagship at Tokyo’s Ginza Six

Venetian glass brand Venini has opens its fourth global flagship store, its Japanese flagship at newly-launched Ginza Six in Tokyo

The store is designed to elegantly recede into the backdrop, offering pride of place to the products, each of which is neatly laid out on neutral counters with chrome finishes, reflected by artfully placed, perspective-enhancing mirrors.

Venini’s design doesn’t just stop with the glassware — brocade curtains reflect the brand’s signature colour combinations, completing the aesthetic story of the glassware collections and rooting the space even further into the psyche of the brand.

It is a testament to the design that the interiors seem to transport the store away from its commercial, albeit luxuriant, surroundings.

For all the homage paid to its Venetian heritage, the brand incorporates Japanese influences, including its association with Osaka-based architect and designer Tadao Ando.

Tadao brings a uniquely Japanese sense of materiality and spatial narrative to his work, and over the course of his collaboration with Venini, which began in 2011, has developed a number of pieces, namely the Ando Vase, Ando Time and Veliero architectural lighting pieces, which have contributed a distinctly modern bend to Venini’s collection.

Venini now has four flagship stores across the world, in addition to a boutique showroom in Paris, and is looking towards an explosive overseas expansion, thereby making itself internationally synonymous with Murano glassware.

More boutiques and shop-in-shops are in the pipeline. Watch this space.



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