Gifts Today magazine

Vista Alegre USA announces VP of sales

Building on its growth in the US, luxury tableware company Vista Alegre names Roseann Ferrer as Vice President of Sales

Vista Alegre, a worldwide leader in fine porcelain and crystal tableware, giftware, and barware has appointed Roseann Ferrer as Vice President of Sales to further develop the brand’s growth in the US.

Roseann has a wealth of experience, having spent the past 25 years leading the sales and marketing efforts for various tabletop, giftware, and barware brands. During this time, she spearheaded a wide array of incentive programs, oversaw all tradeshow activities and industry events, and managed large, national sales teams.

Having been in her newly created position for the past three months, Roseann reports to Vista Alegre USA President, Daniel Da Silva.

Her primary focus is building upon Vista Alegre’s solid partnerships with independent and speciality retailers, as well as establishing a broader company presence in the lifestyle market. She will also play an integral role in creating various new merchandising programs and initiatives that will enhance the success of the Vista Alegre brand in the US.

“Our presence across the country has grown exceptionally fast in several channels of distribution since the company’s debut in 2014, and Roseann’s extensive sales and marketing experience in the tabletop and giftware sectors brings an added dimension to the Vista Alegre USA team expertise,” says Daniel.

“We are confident that she will be successful in the expansion of our independent and specialty retailer partnerships and other initiatives, and look forward to sharing in her success,” he says.

Ferrer said, “I am delighted to have the opportunity to work with a brand as highly respected as Vista Alegre and look forward to collaborating with the team to further develop its presence within the industry.”

About Vista Alegre
Vista Alegre, a manufacturer of high-quality porcelain and lead crystal, is recognized as one of the leading tableware, home décor and giftware brands in the world, and by far the most prestigious in Portugal. Synonymous with harmony, tradition, and modernity, Vista Alegre meets both the Portuguese and international market’s needs in the art of tableware, decoration, giftware, barware, and hotelware. The luxury brand sells its full collection of products internationally at, allowing for increased service and availability around the world.

Now a global force in the tabletop industry, the humble beginnings of Vista Alegre commenced in Portugal in 1824, when its porcelain factory was founded. Throughout the years, the brand has always been closely associated with Portugal’s history and culture, lending a unique international reputation to the company.  In 2001, Vista Alegre (porcelain, earthenware and stoneware) merged with Atlantis (handmade, high-quality crystal and glass), creating one of the largest tableware and giftware groups in Europe: Vista Alegre Atlantis. In 2009, Vista Alegre Atlantis became part of the Visabeira Company, following a public takeover bid of the company.  In 2013, Vista Alegre USA, a subsidiary of Vista Alegre, was established to import and distribute the company’s products throughout North America.  The company has five showrooms across the United States, and is represented in more than 200 of the country’s most prestigious retailers.

Adopting universality, excellence and innovation as its fundamental values, Vista Alegre develops new products according to the highest standards of professional quality and functionality.  The company’s ongoing collaborative efforts with worldwide renowned artists has consistently resulted in exclusive collections that embody the latest design trends, catapulting Vista Alegre to the forefront of the global market.

Contemporary designers and artists in fashion, fine art, sculpture, architecture, literature, and other related fields, have lent their talent for many of the brand’s creations. Siza Vieira, Joana Vasconcelos, Patrick Norguet, Malangatana, Sempé, Karim Rashid, Brunno Jahara, Carsten Gollnick, Sam Baron, Oscar de la Renta, and the French fashion house Christian Lacroix are some of the many artists who have collaborated with Vista Alegre.

Vista Alegre products are officially used by the Portuguese President, the White House, and several Royal Houses, including those of Queen Elizabeth II, King Juan Carlos of Spain and Queen Beatrix of the Netherlands. The company also provides official tableware for several embassies across the world, namely Brazil, Spain, and Morocco, and for national and foreign public and private institutions.

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