Gifts Today magazine

New art glass brand to debut

A brand new boutique glass brand Viterra will be unveiled at the upcoming Atlanta International Gift & Home Furnishings Market

The new boutique brand Viterra will open for business with its own showroom at The Atlanta International Gift & Home Furnishings Market. VITERRA art glass combines design innovation with handmade tradition.

The Premier Collection focuses on European art glass techniques. It is created by a highly specialized team of master blowers and craftsmen and it is designed by Erica Friedman, a trained glass blower in her own right. “We are privileged to have an industry expert of Erica’s talent on our team,” says Tony Galvin, Vice President, Sales.

Viterra will work with independent retailers. The company believes there is an opening for well designed, competitively priced art glass objects which
are selectively distributed. The collection is quite extensive, so specialty retailers and galleries can creatively pick out assortments which are right just for them.

The “Magma” designs are crafted in a combination of transparent amber colour with an opaque glass element reminiscent of stone. Sizes range from an 8”
vase to an impressive 17” tall vase which is perfect for larger spaces. It is an art object on its own. The “Galena” vases combine luster finish with caramel and teal
swirling colors in organic shapes. “Magma” and ”Galena” items are very well priced and most can retail at below $100.00. 

Viterra is represented in Atlanta by The Butler Group, Inc. Other sales representative companies for key markets are already in place. A Grand Opening
of the Viterra showroom is planned for Thursday, July 9, 2015.

About Viterra
Viterra is a new boutique art glass brand, based in Rancho Cucamonga, CA. The collection includes vases, centerpieces, bowls, platters, candlesticks and objets d’art, all handmade. Viterra has a showroom in Atlanta. The company is ready to start shipments to the trade by end July. A web-site for the brand is under construction viterraglass.com. A Las Vegas showroom is also planned.




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