Gifts Today magazine

Online ideas tool a success for Wayfair

Inspirational Idea Boards on Wayfair.com drive 31 per cent of mobile app revenue for online retailer

Wayfair Inc. (NYSE:W), one of the world's largest online destinations for home furnishings and décor, has shared data on the increasing popularity of its Idea Boards feature on Wayfair.com.

The online tool that enables customers to save and organize their favourite furniture and décor products in one convenient location recently surpassed 4 million users across desktop, mobile app and mobile web platforms. In January, Wayfair.com customers earmarked more than $3.8 billion of products to Idea Boards to create wish lists and plan future re-decorating purchases. Mobile app users, in particular, are actively engaged with the feature with 31 percent of app revenue originating from items saved on Idea Boards.

"When shopping for furniture and décor, customers are often in discovery mode, looking for ideas, inspiration and lots of options," noted Steve Oblak, Senior Vice President and General Manager, Wayfair.com. "Wayfair's Idea Boards make it quick and easy for shoppers to tag favorite products and organize them in a way that fits their unique needs, whether by room, product, color or style, and even share their discoveries with friends and family to help with the decision-making process."

Coupled with Wayfair's unparalleled selection of more than 7 million items across all styles and price points, Idea Boards offer an ideal platform for planning home purchases. Wayfair shoppers are saving hundreds of thousands of products to their Idea Boards each week and, on average, shoppers save four to five items to their Idea Boards in a single visit.

The most popular products on Idea Boards include sofas and sectionals, comforters, bedding and accent chairs. Shoppers are contemplating a variety of patterns such as chevron and quatrefoil and perusing bold patterns and colors in curtains and area rugs. Tufted upholstery is another favorite among Wayfair Idea Board users.

To add a product or photo to an Idea Board, shoppers can simply click the heart at the top right section of the image or by click on the "Save to Idea Boards" button on the product details page. For even more inspiration, visit Wayfair Idea Boards.



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